Customers buy from retailers online that they can rely on, and regrettably almost half of consumers in America probably distrust online businesses.
For an online vendor, quite a few ways are available which can be used to deal with this obvious distrust of online marketing.
Using trust seals in comparison tools that are focused on price are one of the best ways to distinguish your online store. Shoppers may decide to shop with you if your price matches those of your competition.
Maybe you should also consider incorporating your trust seal into your emails or making linking to a secured shopping page in your PPC, print, online, and email marketing. For instance, you can send out a newsletter on a regular basis that features security shopping in a piece of writing or include trust seals in the layout of the email.
Having too many trust seals on the pages of your site will harm your business. Having too little or none at all will also harm your business. Only two or three should be used for a website and these should be the most significant and recognized ones by your customers. If you wish however to use ten or more, it is recommended that you create a page on your site where you can place them all.
Here are a few suggestions on testing and using trust seals.
You may begin your testing with two or three well-known seals as well as the particular seals of your industry.
The seal should always be displayed above the fold. If your copy of the seal is much longer, you may repeat it close to the call to action buttons
Seals in a fixed position should be tested against seals that are included in the layout
There are some seals which should be placed in checkout areas while others should be shown on all the pages of the site.
The seal should be kept in the same area on each page of the site (except on checkout ones)
International Standard Certification Online Webshop (ISCOW) is an authority of certification for webshops. In an effort to maintain the increasing demand secure and safe e-commerce in a period of time that is filled with dishonest vendors, identity theft, and scams in abundance, they have started to provide certification that will serve as evidence to customers that you are safe business. ISCOW main’s objective is to build the confidence of customers regarding their purchases made by mail, catalogs, internet and phone.
Webshop certified and certified webshop business are certifications that prove to customers that our online store complies with the national and international regulations and laws, along with ISCOW conditions. Gaining certification is an easy and good way to prove to customers that they are secured with you and also to grow your business via the network of ISCOW. The satisfaction of our customers and your sales will definitely increase if you are ISCOW certified!
Five factors are needed for you to meet ISCOW standards – quality products, on time delivery, secure and safe transactions, great customer service and respect for the privacy of your customers. You can get ISCOW certified as soon as you have met those five deciding factors.
You can apply for webshop certifications online. As soon as you have registered, you will receive a greeting package which includes all the required forms, regulations, conditions and instructions needed to obtain certification from ISCOW. Upon reading the forms, and you have decided to go on with the process, they have to be returned within a month after they have been received. If your webshop becomes ISCOW approved, then you will receive a certificate witha issued number on it. The number should be displayed visually on the site of your webshop.
After your webshop certification number has been displayed, you will officially be recognized as a secure and safe merchant. Your webshop certification is also recognized internationally.
ISCOW – Gain Your Website Visitors Trust
There are a lot of cases where a well ranked website on Google does not make many sales just because their website has less detail that can make their website more trustworthy. Having a good video presentation, complete company details and nice images are just not enough to build your visitors trust. Due to lot of scam and fraud cases in the internet, visitors need to make sure the details of the website are strong enough to gain trust before they purchase on the website. One of the effective ways to make your website more trustworthy is by purchasing the online certification trust seal.
ISCOW is a professional website, which generally gives Webshop certification to shopper. It is an organization to provide you good shopping experience on the internet. International Standard Certification Online Webshop (ISCOW) is a webshop certification authority. This authority only gives their certificate to those shop owners who are following national and international standards to do a legal online business.
ISCOW or well known as the International Standard Certification Online Web shop is an authority when it comes to website certification. It is their mission to provide safety and security in e-commerce especially in these days wherein the demand for e-commerce is ever increasing. Nowadays, the internet is infested with web shops that commit fraudulent acts such as identity theft, dishonesty with regards to selling transactions, and scams. It is ISCOW’s job to provide certification to prove that a certain online merchant provides safe, secure, and reliable online transactions. By these, consumer confidence is achieved.
Certifying business also has its benefits, and customers will trust certified businesses, which will encourage the growth of online business. ISCOW help businesses to build confidence in customers who reach them through different means such as phone, internet and mail. With internet reaching to far corners of the world, people are now adapting the new trend of online shopping through online stores or web shop. The web shop has a wide range of products with prices and complete details, and the price of the product is deducted from customer’s account.
Before a customer purchase anything from the store, the customer will always want to verify that the store is authentic, and is certified by a reputable certification company or authority. It is important to build your visitors trust. A website with a less details will not more than just losing customer every time visitors visit their website. ISCOW will help you in gaining your visitors trust and help you turn your visitors into your customers. For more information and details, visit http://www.iscow.org and register for free for your online trust seal.
What’s in a trust seal?
We see these little markers on the sites of certain online stores. They’re certified but we rarely know what they’re certified for and what they mean. Customers tend to trust these badges purely because they have something everyone else doesn’t. A trust seal for your business can do a lot of your reputation.
Quality and Service
To earn a business seal you have to do more than simply tick some boxes. You have to provide a service people appreciate. In other words, what you’re selling must be genuine and must offer real value to people. Clearly this is quite subjective, which is why your online reputation means a lot in the awarding of a seal.
A shop must be able to respond to customers quickly and deliver their items without any hassle. These are the basic foundations of a good store. And if you can successfully claim one of these seals you’re telling your customers you will give them what they want. This says much more than a page of sales spiel.
Privacy is a massive issue in the online world. Many people are only beginning to shop online after years of fear over whether their information will be safe. To gain a trust seal for your shop you have to show you’re keeping your customers’ data safe. And this includes deleting any unnecessary data immediately after you’ve used it.
People don’t like to reveal anything more than they have to. By deleting all but the most necessary private and financial information, you’re showing you care about their needs.
Gain a business seal and you can prove this. Your potential audience isn’t taking a risk by choosing you over your competitors.
If you think your online business meets these high standards, seek shop certification today!